VALUES AND PERCEPTIONS OF CUSTOMERS ON BEHAVIORAL INTENTIONS IN HARD ADVENTURE TOURISM IN THE MOUNTAIN AND RURAL AREAS: A COMPARISON BETWEEN ASIAN AND WESTERN TOURISTS

Values and perceptions of customers on behavioral intentions in hard adventure tourism in the Mountain and rural areas: a comparison between Asian and Western tourists

The study examined tourists’ behavioral intentions toward hard adventure tourism in mountain and rural areas by investigating the impact of customer value, in addition Scanner3D to assessing the impact of perceived risk factors, self-congruity, and switching costs.The study uses multidimensional theoretical frameworks for customer value dynamics

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Rediscovery and analysis of Phytophthora carbohydrate esterase (CE) genes revealing their evolutionary diversity

A continuous co-evolutionary arms-race between pathogens and their host plants promotes the development of pathogenic factors by microbes, including carbohydrate esterase (CE) genes to overcome the barriers in plant cell walls.Identification of CEs is essential to facilitate their functional and evolutionary investigations; however, current methods

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